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Using data to drive category decisions at retailCategory Management

October 30, 2026

Using data to drive category decisions at retail

Data-driven category management means aligning assortment, pricing, promotions, and shelf space around how shoppers actually buy, then monitoring store-level execution.

Category management essentials for emerging CPG brandsCategory Management

October 16, 2026

Category management essentials for emerging CPG brands

Category management means managing a group of related products as one business unit, and it is the discipline that decides which items survive a retailer's annual assortment cut.

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