October 16, 2026
Compass Advisory founder Blake Deardorff explains why most CPG brands that stall at Walmart had a plan for winning the item but not for supporting it, and what a realistic first 12 months of retail expansion actually requires.
October 30, 2026
Shelf space is won with velocity data and negotiated trade terms, not persuasion — here's how new CPG brands structure the deal and keep the slot.
A retail pitch wins when it answers the buyer's five real questions — velocity, delist, margin, supply, and category growth — with evidence, not brand story.
